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16/01/2023 by adminRogerAymerich Leave a Comment

Bexperience is a brand focused on improving the customer’s experience. Its purpose is to make companies excellent by integrating personalized training and consulting.

Branding for such a brand is quite a challenge. Here you can see the result of our reflection and work process.

The “Bexperience” logo is a striking graphic representation that communicates the essence of the brand with style and dynamism. The bold and dynamic silhouette of the tilted uppercase letter “B” is complemented by a gradient of colors, ranging from light blue to darker electric blue, adding vitality and modernity.

Overall, the logo projects a vibrant and contemporary brand image, capturing the attention of its audience. The tilted shape suggests movement and progression, and the electric color palette evokes innovation and freshness. This appealing design is a powerful tool to communicate the essence of the brand and its commitment to customer experiences that must be excellent.

12/01/2023 by adminRogerAymerich Leave a Comment

Grupo AIA develops innovative software solutions based on algorithms originating in the fields of Artificial Intelligence, Theoretical Physics, and Applied Mathematics. Aymerich’s challenge has been to rebrand the company to reflect its current status.

We have taken a new approach to the Grupo AIA brand, maintaining its essence and reputation but modernizing it to better reflect its influence in software engineering and artificial intelligence.

We have incorporated vibrant electric blue along with other lively and modern colors into its palette, conveying a brand image more in line with current digital times. This rebranding emphasizes its innovation capability and future vision, consolidating its position as a key player in the industry.

10/01/2023 by adminRogerAymerich Leave a Comment

The OTS industrial group specializes in thermoplastic injection and has over 25 years of experience working for various strategic sectors internationally.

OTS Group integrates three companies: Solsomot, Injecter, and Joinlab, each with a specific profile within the production process.

The branding project for OTS Group began with a benchmarking analysis to examine the concept and claim of competing companies in the injected plastic industry, as well as innovation companies offering smart tech and technological solutions.

Our graphic approach focused on concentrating the brand’s power in symbol and color, along with a bold modern sans serif font to achieve a powerful, revitalized, and modern logo with an industrial and high-tech feel. From here, we developed variations to create sub-brands for the group.

Key concepts defining the brand are efficiency, excellence, technology, and control.

09/01/2023 by adminRogerAymerich Leave a Comment

The TECNIO Association works to promote the TECNIO model, a model of excellence in knowledge transfer and innovation for companies and Catalan society.

It brings together the best research groups and fosters connections with companies that want to innovate.

Aymerich is TECNIO’s trusted communication partner. We take responsibility for corporate communication, content creation, social media, event organization, and brand reputation, while coordinating closely with the press team.

With a holistic vision, we focus on achieving strategic objectives through communication, both online and offline.

In the development of the TECNIO website, we captured its corporate visual identity, ensuring that every visual element reflects the organization’s values and unique vision.

08/01/2023 by adminRogerAymerich Leave a Comment

Instalio is an innovative company in the energy sector with a vision to empower new installers in order to accelerate the energy transition and respond to growing demand.

The brand is aimed at self-employed professionals in the energy sector who want to expand their business through high-quality training.

Instalio’s branding captures the essence of solar energy through a minimalist yellow palette, filled with shapes that convey movement and modernity. The brand identity is designed to reflect the vitality of renewable energy through a dynamic and joyful aesthetic.

The careful application of this identity strengthens the brand, delivering a personalized visual experience in both digital and physical environments. Instalio becomes a strong and memorable brand, reaffirming its commitment to sustainable energy.

07/01/2023 by adminRogerAymerich Leave a Comment

Fertilab Donantes is Fertilab’s brand dedicated to providing services for gamete donors.

Designing the brand identity, we brought the concept of the ribbon to life, symbolizing relationships, interactions, and connection, while subtly suggesting a feminine silhouette.

The use of blue and pink represents the feminine and masculine aspects. The graphic treatment conveys freshness and vitality, while referring back to the essence of the parent brand, Fertilab.

The new visual identity is cohesively integrated into the physical space of the Fertilab Donantes center. The brand application is present both on the façade and throughout the interior.

05/01/2023 by adminRogerAymerich Leave a Comment

The Institut d’Estudis Catalans acts as the academy of the Catalan language and as a center for study and research across all fields of knowledge.

It works with the vision of being the academic reference for the Catalan language and culture, advising public authorities and having social influence through reflection, rigor, and independence of thought.

At Aymerich, we are proud to present the website redesign project for the Institut d’Estudis Catalans (IEC). We implemented a graphic identity and visual style that blend history with modernity, creating an attractive and up-to-date look and feel that reflects the IEC’s rich cultural identity.

A strategic approach to the design process was key to the success of this project. The result is a functional, easy-to-navigate website with a fresh and modern aesthetic.

We are delighted to contribute to the IEC’s online presence, ensuring that its website not only meets technical requirements but also conveys an appealing and contemporary image capable of engaging a diverse audience.