Fertilab Donantes - Aymerich comunicació

Fertilab Donantes

Branding

Signage

Fertilab Donantes is Fertilab’s brand dedicated to providing services for gamete donors.

Designing the brand identity, we brought the concept of the ribbon to life, symbolizing relationships, interactions, and connection, while subtly suggesting a feminine silhouette.

The use of blue and pink represents the feminine and masculine aspects. The graphic treatment conveys freshness and vitality, while referring back to the essence of the parent brand, Fertilab.

The new visual identity is cohesively integrated into the physical space of the Fertilab Donantes center. The brand application is present both on the façade and throughout the interior.

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