In 2018 Sant Cugat was designated the European City of Sport. A city challenge that implied launching a campaign to involve citizens, clubs, and city entities in the world of sport.
Sport goes beyond competition. This was the concept from which all communication was born, implying that sport is also effort, cohesion, leisure and health.
With a fresh and dynamic tone, the campaign avoids institutional language and uses the motto: this 2018 vibrate with sport like never before!
Vibrant and cheerful colors joined messages that seek to connect with citizens. Dynamic shapes inspired by the logo, get in and out of the design pieces, bringing movement to the graphic world aiming to reflect the feeling of sporting.