Citizenship campaign archivos - Aymerich comunicació

Premià de Mar City Council appeals for civility with a campaign which especially addresses to young people. A successful campaign that communicates through a fresh, fun and direct image using the graphic and textual codes of social media.

The campaign uses emojis and screenshots to interact with the public through analog and digital media, managing to generate the typical engagement of social networks. With the claim “we share civility” we use the concept of sharing making the audience co-responsible in a fresh and direct way.