The Institut d’Estudis Catalans is a historical and emblematic institution: the reference institution for the regulations of the Catalan language and the center of knowledge studies.
We have created a new graphic system that respects the history and tradition of the institution, placing it at the same time in a contemporary moment. Our goal is to achieve a new brand positioning that brings IEC closer to its public and makes it more accessible, connecting with people and society through modern codes.
The iconic Catalan tile mosaic of Casa de la Convalescència, headquarters of IEC, is the main element of the visual and graphic system. The emblematic triangle is now full of dynamism and becomes the symbol that represents the institution. The old corporate colors, red and black, are integrated into the new visual style, which incorporates now blue, representing the new moment.