Fertilab is a brand that generates enthusiasm for life. We see it as an organic and joyful project that transmits confidence through the different elements of its communication.
The brand, which has a technical origin, must reflect closeness, humanity and warmth without disregarding its scientific accuracy. Attributes that can be perceived in its logo and its claim, where a graphic and modern line coexists with a calligraphic typography, seeking closeness.
The palette, in blue tones, refers to the lab, the place where Fertilab is created and born. But at the same time, this color also expresses reliability and trust through two different tones, seeking a connection with the public through empathy.