Autoocupació is a rebranding project that started with a new brand name that deploys in all the ways that the brand interacts with its audiences.
Starting with a new naming, which now describes the company activity and connects more directly with the audience, we created a very representative graphic world based on the name of Autoocupació, playing with the double “o” to create an iconic brand element.
A comprehensive communication work based on the claim “I am who I want to be” and which continues with a manifesto or a special infographic for the brand’s 30th anniversary. We also created a new website project that combines the branding applied in the space we made for their offices.
