The Guttman Institute has launched the BBHI clinical study aimed at knowing and understanding the human brain. This project aims to show the results of a study on a website. To communicate it we made a website and an App that sends messages and exposes results to all the people involved in the project and the general public.
We have generated a graphic world through images and icons that explain the concept in an understandable way using a cheerful and vital tone.
To the medical-scientific record, rigorous for the theme, we added an informative spirit to transmit the information in a positive and close way. Communicating this project is a way to reach society as a whole and make it clear that having more knowledge about our brain means taking care of our health.