Centre d’Estudis del Mar (CEM) is a Diputació de Barcelona facility that promotes knowledge of the coastline and the marine world to ensure its conservation and protection.
The new identity we have created refers to the elements of the marine world. The shades of blue evoke the Mediterranean Sea through flowing shapes inspired by the movement of waves. It is a contemporary brand identity where fish and Posidonia algae also have a place. The graphics are declined into educational materials, dissemination pieces, and signage of the center.
To renew the visual identity of the CEM, we developed a Communication Plan that covers all areas of work and aims to reach different audiences: schools, citizens, tourists, and entities. A new image that values the work and activities of the center and also emphasizes its leadership as a pioneer in underwater spaces.