95% of the universe is yet to be discovered. With this concept, CERN wanted to make a call for investment and research so much more would be known. To achieve this, we designed a piece conceived as a work of art to attract public investment.
A valuable and sophisticated object made with exclusive graphic arts resources that make it even more special.
The result is a piece of stationery with a case conceived like a little treasure that brings messages in a detailed planetary world. A universe of small metaphors that explain CERN’s task and potential not only in words but also through design. The elegant and pristine golden intersecting the image is a metaphor of the 5% of the knowledge we have of the universe, leaving everything that remains to be discovered in black.
