ffuuss represents the fusion of the physical and digital universe in an elegant and sinuous shaped product. Shapes are transferred to the graphic field with an f inspired by the gesture and the curvature of the ffuuss product. Black and neutral colors of the ffuss graphic universe exude tactile sensuality and connects with the digital world. And it does so through curved lines that convey the values of the user experience: efficiency, comfort, sensuality and technology.

At aymerich we have developed the brand creation project, corporate identity, product naming, brand strategy and social media, including storytelling, stationery, stand and display design, as well as product manuals or technical data sheets.