Fleet me
Corporate identity

Strategy, positioning, concept and development of the Fleetme Branding. A project that launches a sustainable mobility solution on the island of Menorca.

Fleet me is car sharing, understanding the car as a key element for sustainability and local social awareness. An initiative that provides a mobility solution and spreads the concept of sharing.


From this idea, arises a powerful and dynamic brand aimed at a young audience. A brand that communicates both the joy of driving and the possibility that a new paradigm is possible.

The gradient of the blue water of Menorca becomes the main element and is present throughout the graphic universe together with the circuit element, created from the double letter “e” of the logo. A concept that is repeated in different ways in all the brand’s communication elements and that helps to reinforce the idea of Fleetme’s dynamism and joy.

Reader Interactions