ICAEN is the Catalan Energy Institute, a public entity that manages the energy policy of Catalonia.
It is an institution that, despite depending on the Generalitat, had to communicate with its own personality. This is why we developed a branding project that helps reinforce its work according to its goals and values.
We activated all the communicative deployment of the institute, establishing bases and concepts that give rise to a graphic universe and a chromatic system that represents all its work areas. At the same time, we also worked on architectural branding, applying the brand to the physical space of its offices with a system of icons and infographics that were used in the different physical and digital communication materials.