The OTS industrial group specializes in thermoplastic injection and has over 25 years of experience working for various strategic sectors internationally.
OTS Group integrates three companies: Solsomot, Injecter, and Joinlab, each with a specific profile within the production process.
The branding project for OTS Group began with a benchmarking analysis to examine the concept and claim of competing companies in the injected plastic industry, as well as innovation companies offering smart tech and technological solutions.
Our graphic approach focused on concentrating the brand’s power in symbol and color, along with a bold modern sans serif font to achieve a powerful, revitalized, and modern logo with an industrial and high-tech feel. From here, we developed variations to create sub-brands for the group.
Key concepts defining the brand are efficiency, excellence, technology, and control.