The RBU is a commitment of the Government to change society with an economic allocation centered on 3 basic principles: individuality, universality and unconditionality.
The implementation of the RBU Pilot Plan in Catalonia demands a powerful visual identity that transmits these values. At the same time, it has to express the disruption that this project means without losing the institutional and sober tone of the Government of Catalonia.
The result is a powerful and dynamic image that synthesizes the 3 elements: income-coins, attention-gaze and universal-world. A vibrant figure that transmits the balance and power that RBU represents.
The corporate image is vital and energetic and leads to the creation of a visual system that embrace the four attributes of the brand: individual, unconditional, universal and regular.